A vital part of content marketing is what happens before content is generated. It involves brainstorming, organization, and strategic processes to ensure the content your law firm delivers is planned and purposeful. Understanding your audience, setting content and business goals, and positioning your firm for…
As part of a strong content marketing strategy for lawyers, it is vitally important to measure the outcome of the content you distribute and its place in your overall marketing plan. This is done by selecting key performance indicators (KPIs), data that is trackable and…
A solid social media strategy is a key part of any successful content marketing plan. When lawyers invest in social media, they see more clients and referrals as a result. Most law firms have a presence on multiple social media channels, but being active online…
Goal setting and determining target audiences are critical and necessary steps to putting together a successful content marketing strategy for lawyers. Your goals should drive what target audience you seek to reach. Identifying and understanding the right target audience should influence decisions like the communication…
Thinking about ways to find new clients? The options are endless, but ranking on the first page of Google and other search engines is a great place to start when you want to generate leads. According to marketing agency Junto, 75 percent of people don’t…
No matter if your law firm is big or small, chances are you’ve spent a significant amount of money on a website and other means of Internet marketing. However, to get the best return on your online investment, you can’t just create content for a…