Michigan Sex Abuse Laws: Legislators Continue to Push For New Bills
There is no region of the country that is immune to sex abuse crimes. However, in recent years the state of Michigan has been in the news repeatedly for sex abuse cases involving university doctors and student-athletes. First, it was Larry Nassar, the former USA…
Injured Astroworld Festival Security Guards Not Trained for Mass Casualty Event Filing Lawsuits
Samuel Bush still can’t get the images out of his head. “All I can think about is those deaths,” he said. The morning of Nov. 5, the 46-year-old arrived at NRG Park in Houston to work security at Astroworld Festival, a sold-out concert hosted by…
Dr. Anderson Sex Abuse Survivors Protest for Accountability
He was the team doctor for one of the most revered athletic programs in the country – yet student athletes (mostly male) suffered his sexual abuse for decades. Staff members who knew of the assaults and did nothing, including top coaches and administrators, only added…
How Competitive Analysis, Keyword Discovery and Position Monitoring Tools Benefit Law Firm Content Marketing
An effective content marketing plan for lawyers includes in-depth content analysis. There are many strategies that can be leveraged during analysis to ensure the content you deliver has the greatest impact; measuring key performance indicators (KPIs) and knowing how to use Google Analytics and Google…
What Types of Content Should Your Law Firm Share?
Different types of content convey differently depending on the audience. For some, a web page that contains testimonials about your practice areas and extensive experience may persuade your target audience to engage with your site or even contact your firm about representation. But many people…
Social Media Monitoring Tools for Lawyers
There are several components to a successful social media strategy and countless ways to strategize. But there’s one part of the social strategy you don’t want to ignore. Your marketing plan isn’t complete without social media monitoring and social listening. Social media monitoring consists of…
Why Lawyers Should Use Google Analytics and Google Search Console
Setting goals, selecting relevant key performance indicators (KPIs), and measuring successes and failures are all core components of a solid content marketing plan for lawyers. In the final stages, in-depth analysis of content performance should occur, but it needs to be done with purpose and…
How to Use Google Analytics and Google Search Console for Lawyer Content Marketing
Google Analytics and Google Search Console are important tools to track and analyze how well your law firm’s website contributes to content marketing efforts, brand recognition, and overall business goals. They offer in-depth data and customizable reports related to website performance, user engagement, functionality, and…
Why Repurposing & Refreshing Law Firm Marketing Content Is Helpful
You might have heard this phrase before – “Content is king.” Does this mean that you need to produce a never-ending amount of content to get your desired target audience to pay attention and see you as an authority? Absolutely not. Repurposing content is a…
A Guide to Content Curation, Aggregation and Publication for Lawyers
When done right, every piece of content your law firm delivers has a clear purpose, adds value, and is strategic. It’s created for a specific audience, delivered and promoted through the appropriate channels, and analyzed to ensure it succeeds. But there are two components of…