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Herman, Katz, Gisleson & Cain

Herman, Katz, Gisleson & Cain

Herman, Katz, Gisleson & Cain is a Louisiana–based personal injury law firm with over 80 years of experience. Our firm handles cases in product liability, sex abuse, offshore accidents, wrongful death, mass torts, and more.

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Chris Borzell

Chris Borzell

Chris Borzell is a trial attorney at Morgan & Morgan, serving clients in the Tampa Bay area with a focus on car accidents, slip-and-fall, and personal injury. He brings experience from defending insurance companies to advocate for the injured.

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Christopher T. Nace

Christopher T. Nace

Chris Nace is an attorney with Nace Law Group. He works in all practice areas of the firm, including medical malpractice, drug and product liability, motor vehicle accidents, wrongful death, and other negligence and personal injury matters.

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Legal Marketing on The Legal Examiner

Helping Attorneys & Law Firms Grow Their Reach

We’ve spent years studying how attorneys build visibility, earn trust, and connect with the clients who need them. We publish everything we learn — and we’ve built the tools to help you put it into practice.

The Marketing Guide

Free, in-depth resources on legal marketing, content strategy, and brand building — written for attorneys, not marketers.

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Ready to put it into practice? We’ve built tools and services that help attorneys publish, grow, and generate leads.

Latest Articles

Recent insights on legal marketing, publishing strategy, and building your practice’s online presence — from the attorneys and strategists behind The Legal Examiner.

Marketing Notes

Short takes on legal marketing, publishing, search, AI, and law firm visibility — from the people behind The Legal Examiner.

Nick Carroll

Your traffic numbers can look perfectly normal while AI search quietly stops pulling from your site altogether. The piece covers how AI systems gradually favor a shrinking pool of sources, and if your name and writing aren't already in that pool, good stats won't save you. Worth reading before you assume things are fine.

publish.law

Publishing more content isn't the answer to AI visibility. Organizing what you already have into machine-readable layers is. Your name, your practice area, your credentials, your body of work: if those aren't connected and readable in formats AI actually consumes, volume alone won't fix it. Attorneys with a publish.law site get this automatically, since every profile, post, and note ships structured data and an llms.txt index that AI search engines read directly.

Nick Carroll

This explains the actual mechanism AI search uses to decide what to cite. If you want your name showing up in AI-generated answers, understanding RAG is the starting point. Short version: AI doesn't crawl everything, it retrieves from an index it trusts. Getting into that index, under your name, is the whole game.

publish.law

What Makes Your Firm Worth Choosing Over AI? The answer is you: your judgment, your relationships, your reputation. That's not a slogan, it's a publishing strategy. Write about the calls you take, the patterns you notice, the things clients ask you that no search result answers.

Nick Carroll

Six specific shifts: what used to move the needle in SEO that doesn't anymore, and what to do instead when AI systems are doing the answering. If you've been publishing more to get found, some of what you're doing is still right and some of it is the old playbook. This helps you tell the difference.