Goal setting and determining target audiences are critical and necessary steps to putting together a successful content marketing strategy for lawyers. Your goals should drive what target audience you seek to reach. Identifying and understanding the right target audience should influence decisions like the communication…
Thinking about ways to find new clients? The options are endless, but ranking on the first page of Google and other search engines is a great place to start when you want to generate leads. According to marketing agency Junto, 75 percent of people don’t…
No matter if your law firm is big or small, chances are you’ve spent a significant amount of money on a website and other means of Internet marketing. However, to get the best return on your online investment, you can’t just create content for a…
In the last three months, several drugs have faced recalls due to unacceptable levels of nitrosamines, human carcinogens. The tainted drugs have included medicine for stomach issues, drugs for high blood pressure and diabetes, and a treatment to help people stop smoking cigarettes. Nitrosamines have…
In June 2021, Philips Respironics recalled millions of continuous positive airway pressure (CPAP) and other respiratory devices after receiving complaints of defects and new or worsened illnesses from consumers. The complaints and legal claims that followed were due to the breakdown of the polyurethane (PE-PUR)…
Lawyers trying to attract new clients, get referrals from past clients or other firms, and build brand awareness and credibility face a competitive situation. But with inbound marketing, you can get quality content and targeted messages in front of the audiences that matter most without…