It can be irritating when you toss and turn all night trying to get a good night’s sleep – but what if your lack of sleep is threatening your life? Approximately 25 million Americans suffer from sleep apnea, a potentially serious sleep disorder that often…
Stevens-Johnson syndrome (SJS) is a serious but rare disorder of the mucous membranes and skin. Most commonly, SJS is a reaction to a medication. Starting with common flu-like symptoms such as fatigue, fever, a sore throat and mouth and burning eyes, it quickly progresses into…
He was the team doctor for one of the most revered athletic programs in the country – yet student athletes (mostly male) suffered his sexual abuse for decades. Staff members who knew of the assaults and did nothing, including top coaches and administrators, only added…
An effective content marketing plan for lawyers includes in-depth content analysis. There are many strategies that can be leveraged during analysis to ensure the content you deliver has the greatest impact; measuring key performance indicators (KPIs) and knowing how to use Google Analytics and Google…
Different types of content convey differently depending on the audience. For some, a web page that contains testimonials about your practice areas and extensive experience may persuade your target audience to engage with your site or even contact your firm about representation. But many people…
There are several components to a successful social media strategy and countless ways to strategize. But there’s one part of the social strategy you don’t want to ignore. Your marketing plan isn’t complete without social media monitoring and social listening. Social media monitoring consists of…