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Herman, Katz, Gisleson & Cain

Herman, Katz, Gisleson & Cain

Herman, Katz, Gisleson & Cain is a Louisiana–based personal injury law firm with over 80 years of experience. Our firm handles cases in product liability, sex abuse, offshore accidents, wrongful death, mass torts, and more.

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Chris Borzell

Chris Borzell

Chris Borzell is a trial attorney at Morgan & Morgan, serving clients in the Tampa Bay area with a focus on car accidents, slip-and-fall, and personal injury. He brings experience from defending insurance companies to advocate for the injured.

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Christopher T. Nace

Christopher T. Nace

Chris Nace is an attorney with Nace Law Group. He works in all practice areas of the firm, including medical malpractice, drug and product liability, motor vehicle accidents, wrongful death, and other negligence and personal injury matters.

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Legal Marketing on The Legal Examiner

Helping Attorneys & Law Firms Grow Their Reach

We’ve spent years studying how attorneys build visibility, earn trust, and connect with the clients who need them. We publish everything we learn — and we’ve built the tools to help you put it into practice.

The Marketing Guide

Free, in-depth resources on legal marketing, content strategy, and brand building — written for attorneys, not marketers.

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Ready to put it into practice? We’ve built tools and services that help attorneys publish, grow, and generate leads.

Latest Articles

Recent insights on legal marketing, publishing strategy, and building your practice’s online presence — from the attorneys and strategists behind The Legal Examiner.

Marketing Notes

Short takes on legal marketing, publishing, search, AI, and law firm visibility — from the people behind The Legal Examiner.

Nick Carroll

If you've been treating SEO and 'AI optimization' as two separate projects, stop. Google has collapsed them into one system, so content that ranks well in search is the same content AI agents pull from. One solid strategy covers both, which means you don't need to reinvent anything, just make sure what you're publishing is genuinely useful to the people searching for your practice area.

Nick Carroll

Google is now applying spam enforcement to what gets surfaced in AI Overviews, not just traditional search results. If your firm's content cuts corners on quality or looks like it was written to game rankings, it's not just your blue links at risk. Getting cited in AI answers requires the same clean, authoritative content you'd want a judge to read.

Nick Carroll

As AI reshapes how people find attorneys, your social presence is starting to function as a trust signal, not just a marketing channel. This piece lays out practical ways to stay visible across platforms when traditional search results aren't the whole story anymore.

Nick Carroll

“One way they do that is by telling clients when they don’t have the right solution for them and helping them find another lawyer who does. Or telling the client why he doesn’t need a certain type of service he’s asked about, and know that you will contact them if and when that changes.”