Schema markup tells search engines and AI systems exactly who you are and what you practice, in a format machines can read without guessing. If your site doesn't
NLWeb is an emerging protocol that lets AI agents query websites directly in plain language, essentially making your site conversational. It's early, but if AI is how clients
Google referral traffic dropped 40% year over year.
Google Search Decline Steepened To 40% YoY For PublishersA report finds Google Search and Discover declines got steeper for publishers, while direct,
ChatGPT is rolling out ads, which means AI visibility now has a paid lane and an earned lane. The earned side, getting cited because you've published genuinely useful,
AI Overviews used to almost never link out. Now more than 25% include external links. That's a real opening if your name is attached to clear, credible writing
David Arato is right. We've all seen lawyers burned by AI errors in court filings. The same risk applies to your bio, your posts, and your social copy:
Google's Lighthouse tool now includes an audit specifically for AI agent discoverability, which means there's a testable standard for whether your site is structured in a
If you've been publishing to get found and wondering whether any of it shows up in AI answers, this piece lays out a step-by-step process for
Google is building features that let people follow creators directly inside search, which means fewer clicks out to your actual site. For anyone building an audience around their name, the
Generic content doesn't get cited in AI answers. What does: original observations, validated claims, and real experience you can only get from actually practicing. If you're
AI can produce passable prose, but it can't replicate your judgment, your read on a situation, or your years in a specific practice area. The piece argues that
Google confirmed that GSC (Google Search Console) doesn't measure how often your name or writing shows up in AI-mode answers. If you've been using clicks
