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Herman, Katz, Gisleson & Cain

Herman, Katz, Gisleson & Cain

Herman, Katz, Gisleson & Cain is a Louisiana–based personal injury law firm with over 80 years of experience. Our firm handles cases in product liability, sex abuse, offshore accidents, wrongful death, mass torts, and more.

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Chris Borzell

Chris Borzell

Chris Borzell is a trial attorney at Morgan & Morgan, serving clients in the Tampa Bay area with a focus on car accidents, slip-and-fall, and personal injury. He brings experience from defending insurance companies to advocate for the injured.

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Christopher T. Nace

Christopher T. Nace

Chris Nace is an attorney with Nace Law Group. He works in all practice areas of the firm, including medical malpractice, drug and product liability, motor vehicle accidents, wrongful death, and other negligence and personal injury matters.

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Legal Marketing on The Legal Examiner

Helping Attorneys & Law Firms Grow Their Reach

We’ve spent years studying how attorneys build visibility, earn trust, and connect with the clients who need them. We publish everything we learn — and we’ve built the tools to help you put it into practice.

The Marketing Guide

Free, in-depth resources on legal marketing, content strategy, and brand building — written for attorneys, not marketers.

Our Services

Ready to put it into practice? We’ve built tools and services that help attorneys publish, grow, and generate leads.

Latest Articles

Recent insights on legal marketing, publishing strategy, and building your practice’s online presence — from the attorneys and strategists behind The Legal Examiner.

Marketing Notes

Short takes on legal marketing, publishing, search, AI, and law firm visibility — from the people behind The Legal Examiner.

Nick Carroll

The hardest part of investing time in generative engine optimization is that the payoff doesn't show up cleanly in your analytics. This piece walks through how to measure progress even when direct attribution is messy, useful if you're trying to decide whether your writing and publishing work is actually moving the needle.

publish.law

This is the seismic shift many are missing. And, it's the reason attorneys must be directly involved in the content creation process.

Generic, timeless content is getting buried because AI can produce it by the ton. What AI can't produce is your actual experience, your track record, your name on a real case outcome. The individual practitioner's voice and verifiable history is now the only content moat that holds.

Nick Carroll

Before you pay for a tool that tracks whether you're showing up in AI answers, read this. New research found that AI visibility scores swing so much between checks that most of the movement is just noise, not real signal. The implication: build your presence, but don't obsess over the weekly numbers.

publish.law

AI systems are starting to separate two different questions: who are you, and what can your site do? For getting your name cited in AI answers, the 'who you are' side matters most right now. Attorneys with a publish.law site get this automatically: every profile and post ships an llms.txt index built specifically for the AI search engines you want reading your name. The piece explains why that distinction is worth caring about.

Nick Carroll

Your traffic numbers can look perfectly normal while AI search quietly stops pulling from your site altogether. The piece covers how AI systems gradually favor a shrinking pool of sources, and if your name and writing aren't already in that pool, good stats won't save you. Worth reading before you assume things are fine.