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Chris Borzell

Chris Borzell

Chris Borzell is a trial attorney at Morgan & Morgan, serving clients in the Tampa Bay area with a focus on car accidents, slip-and-fall, and personal injury. He brings experience from defending insurance companies to advocate for the injured.

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Christopher T. Nace

Christopher T. Nace

Chris Nace is an attorney with Nace Law Group. He works in all practice areas of the firm, including medical malpractice, drug and product liability, motor vehicle accidents, wrongful death, and other negligence and personal injury matters.

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Legal Marketing on The Legal Examiner

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We’ve spent years studying how attorneys build visibility, earn trust, and connect with the clients who need them. We publish everything we learn — and we’ve built the tools to help you put it into practice.

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Recent insights on legal marketing, publishing strategy, and building your practice’s online presence — from the attorneys and strategists behind The Legal Examiner.

Marketing Notes

Short takes on legal marketing, publishing, search, AI, and law firm visibility — from the people behind The Legal Examiner.

Nick Carroll

Keywords are losing ground to topics. If you've been writing one-off posts on whatever came to mind, this explains why a tighter focus on a specific practice area tends to compound over time, both in Google and in what AI systems pull when someone asks about your field.

Nick Carroll

Cloudflare is arguing that AI agents are a new class of visitor, with a real human behind every query. That reframes the whole GEO question: you're not optimizing for bots, you're making yourself findable to people who've delegated the searching to AI. Worth reading if you're thinking about where referrals come from next.

Nick Carroll

Your publish.law site now works from inside Claude or ChatGPT. Add a credential, publish a note, schedule one for the morning, catch up on what's waiting, all by asking.

Not an AI lawyer. It doesn't write for you. It just handles the admin so you can stop opening a dashboard to change one line.

Free plan, no credit card.

Nick Carroll

Research confirms AI cites broadly but only recommends names it associates with a specific topic repeatedly. If your writing covers a little of everything, you're getting mentioned nowhere that matters. Pick your practice area, go deep, and stay consistent. That's the pattern AI systems reward with actual recommendations, not just citations.