Legal marketing strategy, analytics, and planning for law firms. From content audits to SEO measurement, this cluster covers the strategic framework behind building a sustainable marketing practice. Part of The Legal Examiner's marketing series.
Different types of content convey differently depending on the audience. For some, a web page that contains testimonials about your practice areas and extensive experience may persuade your target audience
There are several components to a successful social media strategy and countless ways to strategize. But there’s one part of the social strategy you don’t want to ignore.
Setting goals, selecting relevant key performance indicators (KPIs), and measuring successes and failures are all core components of a solid content marketing plan for lawyers. In the final stages, in-depth
Google Analytics and Google Search Console are important tools to track and analyze how well your law firm’s website contributes to content marketing efforts, brand recognition, and overall business
You might have heard this phrase before - “Content is king.” Does this mean that you need to produce a never-ending amount of content to get your desired target audience
When done right, every piece of content your law firm delivers has a clear purpose, adds value, and is strategic. It’s created for a specific audience, delivered and promoted
A vital part of content marketing is what happens before content is generated. It involves brainstorming, organization, and strategic processes to ensure the content your law firm delivers is planned
As part of a strong content marketing strategy for lawyers, it is vitally important to measure the outcome of the content you distribute and its place in your overall marketing
A solid social media strategy is a key part of any successful content marketing plan. When lawyers invest in social media, they see more clients and referrals as a result.
Goal setting and determining target audiences are critical and necessary steps to putting together a successful content marketing strategy for lawyers. Your goals should drive what target audience you seek
Thinking about ways to find new clients? The options are endless, but ranking on the first page of Google and other search engines is a great place to start when
No matter if your law firm is big or small, chances are you’ve spent a significant amount of money on a website and other means of Internet marketing. However,
