Replying toMarler Clark Investigates Nationwide Cyclospora Outbreak as U.S. Cases Near 7,000The national food safety firm has been contacted by people sickened in 2026 and is investigating their
Google's information gain patent suggests that length and coverage aren't what signal value. What matters is whether your content adds something that isn't already
AI systems don't just crawl pages, they form a picture of who you are and what you stand for. If your name and practice aren't clearly
The hardest part of investing time in generative engine optimization is that the payoff doesn't show up cleanly in your analytics. This piece walks through how to measure
This is the seismic shift many are missing. And, it's the reason attorneys must be directly involved in the content creation process.
Generic, timeless content is getting buried
Before you pay for a tool that tracks whether you're showing up in AI answers, read this. New research found that AI visibility scores swing so much between
AI systems are starting to separate two different questions: who are you, and what can your site do? For getting your name cited in AI answers, the 'who you
Your traffic numbers can look perfectly normal while AI search quietly stops pulling from your site altogether. The piece covers how AI systems gradually favor a shrinking pool of sources,
Publishing more content isn't the answer to AI visibility. Organizing what you already have into machine-readable layers is. Your name, your practice area, your credentials, your body
This explains the actual mechanism AI search uses to decide what to cite. If you want your name showing up in AI-generated answers, understanding RAG is the starting point.
What Makes Your Firm Worth Choosing Over AI? The answer is you: your judgment, your relationships, your reputation. That's not a slogan, it's a publishing strategy.
Six specific shifts: what used to move the needle in SEO that doesn't anymore, and what to do instead when AI systems are doing the answering. If you&
