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The Legal Examiner

Writing Services

On top of creating articles for Contributors and Firm Publications, we revise and create new content for law firm websites and blogs, and for special projects, such as guides, firm news, and supporting pages for practice areas.

Writing Services

As a law firm, the first way many potential clients “see” you is through something they find online, like a website or blog. Unfortunately, your firm website alone is not enough; business websites are limited in their reach and ability to build trust, which directly affects opportunities for growth, online visibility, and your overall success.

How search engines determine what sources are credible and what information to display in search results has changed. Keyword stuffing is a thing of the past, and there’s new tech like AI that has greatly impacted how people get information. These factors are crucial considerations that need to guide your law firm’s content and where that content is shared.

As a legal content marketing company that’s been helping law firms since the early 2000s, we offer a complete range of writing services to meet the diverse needs of our clients. On top of writing articles for Contributor accounts, we handle content creation and optimization for websites and blogs, take on special writing projects, and offer custom writing packages.

Our team has extensive experience developing content that anticipates questions - a necessity because of how search engines work - and meets the needs of readers. We know that the language used and quality of information matters, as do links, clarity, and reading level. The good news is that when created properly and posted in the right place, your law firm’s online content can build the credibility and authority needed to reach, engage and influence a greater audience base.

Let us help leverage your firm’s content for the best results. Keep reading for more details and contact us to discuss what our writing team can do for you.

Contributor Articles

Whether you don’t have time to regularly create articles for your Contributor account, have difficulty explaining complex topics without using legal jargon, or simply want to leave your Legal Examiner content to the professionals, we can help. Our Contributor packages include either two or four articles per month (paid annually or monthly).

These packages ensure you consistently share quality content, keeping you relevant to search engines and helping to build and maintain credibility. How these topics are chosen is up to you. Some of our clients prefer to send us a list of what they want us to cover, while others let us take the lead.

When we’re in charge of what to focus on, we consider several factors related to your areas of expertise. We identify opportunities to grow topic authority, filling gaps along the way and reinforcing your brand and messages. Having decades of experience in legal content marketing means we know how to write for your target audience, including what they pay attention to and will be interested in.

Website & Blog Content

All of the content your law firm publishes must be strategically created and shared in the right places. Yes, a third-party platform like The Legal Examiner should be part of your content marketing plan because a website alone won't achieve or maintain your place in the search results that matter.

But your firm website is still important, and the information it has should be structured for AI citation and discovery. Website content also needs to have the right messages, be at the proper reading level for your target audience, have internal and external links for flow and engagement, be easy to navigate, and have clear calls to action throughout.

Oftentimes, the law firms we work with have a fairly robust website, but their practice area content isn’t performing well, and they don’t know why. Many firms could benefit from expanding or changing their website content, but don’t know how or where to start. And others haven’t given much thought to whether it’s performing as it should. This is normal – you specialize in law, not website optimization.

Luckily, one of our specialties as a legal marketing firm is revising websites and adding fresh content. We can overhaul everything or just a portion of it. Let us take a look.

Custom Writing Packages & Projects

The types of writing services we offer at The Legal Examiner can be fully customized for your law firm’s needs. On top of the two and four monthly article packages we offer for Contributor accounts and Firm Publications, many of our clients use our writing services for special projects and to optimize content across platforms. They come to us because they know we’ll deliver high-quality content that informs and engages the audience it's intended for.

Over the decades we've been in legal content marketing, we’ve created content in a variety of formats and for different uses. Some examples of the types of writing projects we've handled include:

On top of quotes for special projects, we offer custom writing packages that can help your firm get more from its online content. Our legal marketing team will assess what you currently have to identify gaps in topics, and review the language, calls to action, messaging, and overall branding. From there, we’ll outline our suggestions, and you can decide what how we move forward.

Contact us for more details and pricing.