The legal industry is highly competitive, and because of this, lawyers and their firms must act strategically to stand out and get their messages in front of their audience. Providing answers to questions people are seeking and conveying trust and expertise are necessary, but there’s more that must be done.
Law firms need to develop a brand that isn’t just about the areas they specialize in, or their successes and case outcomes; they must consider the human element in marketing strategies and when communicating information, and ensure compassion, dedication, and approachability are a cornerstone of who they are. Doing all of this isn’t easy, but The Legal Examiner can help.
The Firm Publication package we offer provides firms with their own legal news portal on our established, third-party platform. It's a place for a firm’s lawyers, paralegals, assistants, and experts to share their individual knowledge, while at the same time, present a collective voice and brand that resonates with their audience.
There are extensive benefits to using a third-party platform to share legal news and information because it does what a law firm’s website or blog can’t do on their own: it helps achieve the context and authority required to secure and maintain their place in search results and AI-generated content. By signing up for the Firm Publication package, your firm can expand its online presence, build credibility, and more effectively meet the needs of your target audience.
Contact us for details and pricing, and continue reading about what’s included, the benefits, and why you should sign up.
Visit some of our current Firm Publications:
- Atlanta Legal Examiner (Childers, Schlueter & Smith, LLC)
- Virginia Beach Legal Examiner (Shapiro, Washburn & Sharp)
- Raleigh Legal Examiner (Whitley Law Firm)
What’s Included in the Firm Publication Service?
The Firm Publication package is one of the most valuable services we’ve offered since we began legal content marketing in the early 2000s. Firms are using our established platform to carve out their own online space that offers greater visibility and provides opportunities for growth.
Key highlights of the Firm Publication package:
- Up to 25 Contributor Accounts – This means up to 25 of your lawyers, paralegals, experts, and assistants have a way to share their unique voice and knowledge, while working together to build and reinforce your firm’s brand.
- Subdomain on The Legal Examiner – A subdomain creates your own area on The Legal Examiner that only shows posts by your firm, and organizes and highlights the areas of law you specialize in.
- Contact Us Page – Your own contact form that, when filled out, goes directly to your firm; those getting information and news from your articles can easily take the next step - contact you - if they need legal help.
- Authors Page – Anyone at your firm who becomes a Contributor gets their name and bio added to your own Authors page. Here, readers can easily access all articles that individual Contributors have posted.
When you sign up for the Firm Publication package, you have the opportunity to take your content marketing to the next level. The features and benefits can help improve your reach and impact, communicate key messages, reinforce your firm’s brand, and gain authority in your area(s) of expertise. We also have a team of professional legal writers available to help you produce original content for your readers.
Benefits of the Firm Publication Package
With the Firm Publication package we offer, firms enjoy all the benefits of being a Contributor on The Legal Examiner. Once their accounts are set up and articles are posted, your lawyers, paralegals, assistants, and experts share content that leads to greater online visibility, engages your audience, and expands your network. But there's so much more.
The benefits of the Firm Publication package are vast:
- Improved local search results.
- Improved reader retention.
- Static pages that gain significant topic authority.
- Reader subscriptions that create important connections.
- Tags and URL structure that match your practice areas.
- Reinforced messaging, credibility, and brand.
- Ability to have your Live Chat agent appear on every page of your domain
- Custom pages that highlight authors and their articles.
Showing up in search results and being cited in AI-generated content requires deliberate, planned content that’s shared in places beyond your law firm’s website, blog, and social media profiles. The Firm Publication package can help secure and maintain your online visibility in ways other platforms simply cannot achieve.
For over 20 years, our legal content marketing services have gotten real results for lawyers and law firms across the country. Contact us to discuss how the Firm Publication package will benefit your firm and what else we offer, including writing and content optimization services.
Further Reading for Law Firms
Wayne Schlaht
Nick Carroll
Nick Carroll
Nick Carroll