As the online world continues to evolve and new tech like AI influences how people access information and find answers to questions, it’s become increasingly important for businesses to have a strong online presence – one that extends beyond a company website, blog, and social media profile. While those are essential tools that need to be used for branding and marketing purposes, they aren’t enough to compete with competitors who have adapted through integrating updated content marketing strategies. Becoming a contributor on The Legal Examiner can help change that.
Search engines consider The Legal Examiner to be a credible and dependable source of legal news and information. People are coming to our platform because the content our Contributors post is of high-value, relevant, and easy to understand. Sign up now or keep reading to learn what a Contributor is, the benefits, and our guidelines.
What is a Contributor?
The Legal Examiner is powered by Contributors – attorneys, legal professionals, advocates, and others who work for organizations impacted by or entrenched in the legal industry. All of our contributors have something in common: they want to help the public better understand how law and justice shape everyday life and provide valuable information about the legal topics and news that affect them. Put simply, Contributors are the authors who publish articles on The Legal Examiner.
The content that Contributors share helps to grow their audience base because they:
- Answer legal questions that people are looking for answers to.
- Keep readers informed on topics important to them.
- Raise awareness of legal issues that affect specific groups of people, their jobs, communities, or families.
In addition, joining The Legal Examiner can lead to connections with other legal professionals, thought leaders, and advocates.
Benefits of Being a Contributor
Being an active Contributor on The Legal Examiner comes with many benefits. Lawyers and firms that publish on our platform have:
- Increased visibility and strengthened their online presence.
- Expanded and engaged their target audience(s).
- Developed authority and credibility in their area of expertise.
- Grown their network and created business opportunities.
- Helped to keep legal information free and accessible to those who need it most.
Your perspective and expertise can make a difference. Being a Contributor on The Legal Examiner can position you and your firm as a credible source – a source that helps people understand how the law impacts their rights, communities, and daily lives, and one they can turn to if they need legal help.
Or, consider one of our Firm Publication accounts to get your entire firm involved and see how powerful your combined voices can be, complete with your own Legal Examiner subdomain.
Have questions? Contact us to learn more about our platform and the complete range of legal content marketing services we offer. Our writing packages, website and blog content optimization, and site migration services can elevate your online brand and get you a step above your competitors.
Contributor Guidelines
Contributor guidelines are key to ensuring that relevant and quality content continues to be published on The Legal Examiner. To remain a safe and trusted source for legal news, all contributors must follow these guidelines:
- Original Work Only – Your writing must be your own.
- Accuracy Matters – Verify facts and cite reliable sources.
- Respect Privacy – Never share confidential information.
- Professional Tone – Write for your target audience; avoid heavy legal jargon.
- Image Rights – Only use images you’ve created or have permission to use.
Read the full Contributor Guidelines & Terms for complete details.
Frequently Asked Questions
Why should legal professionals publish on the web?
How people find lawyers and legal information, and how you show up in search results has changed. Then there’s AI Overviews and the use of AI systems, which have drastically changed the search and online content marketing landscape. The Legal Examiner was created with this shift in mind. Becoming a Contributor helps you and your firm adapt to these changes and gain the benefits that third-party publishing can provide.
What are the benefits of publishing on a third-party platform?
Today’s search landscape and the way AI systems work requires a digital footprint that extends beyond your website, blog, and social media profiles. The benefits of publishing on a third-party platform like ours are vast; it helps lawyers and their firms increase online visibility, develop authority and credibility in their area(s) of expertise, and reinforce their brand. Search experts agree that third-party publishing platforms create opportunities for growth and are an important part of content marketing.
Why should I become a Contributor on The Legal Examiner?
Legal content marketing is different from marketing in many other industries. When someone searches for legal information, they have a very specific reason to do so; their lives or the lives of loved ones, communities, or jobs are somehow affected or will soon be affected by something that has a legal component to it. When you become a Contributor on The Legal Examiner, you leverage an established, third-party platform that can help you build credibility and authority, increase your online visibility, and reinforce your brand. All of this is achieved in ways that a firm website, blog, and social media just can’t provide.
Why should law firms sign up for multiple Contributor accounts?
Firms that sign up several of their lawyers, paralegals and other employees to Contributor accounts maximize the impact and benefits of publishing on our third-party platform. Your firm website isn’t enough in today’s search landscape, but when you leverage an established third-party platform, you can help bridge the gap and meet the demands of search engines and AI systems. Multiple Contributor accounts create a greater digital footprint and a network of backlinks to your firm website, demonstrating individual knowledge, as well as a collective voice and brand.
How do I sign up and post articles on The Legal Examiner?
Follow the instructions on our sign up page to become a Contributor on The Legal Examiner or contact us to learn more about what our platform is and how it can help you. Our platform is powered by Ghost, a content management system that is really easy to publish content on. Once you’ve signed up, we’ll verify who you are and activate your account, and provide a guide that walks you through setting up your profile and how to post articles. We also offer a free on-boarding meeting to clients who want us to walk them through how it all works and provide additional guidance. We want your focus to be on enjoying the benefits of Contributor accounts, and are available to provide support as needed.
How often should I post as a Contributor?
There’s no set number of articles that Contributors on The Legal Examiner need to post each month. The focus should always be on quality, value, and relevance, and depending on the topic, timeliness. These are things that engage and inform the audience that matters most. With that said, getting into search results and having AI systems cite and link to your content requires more than just a handful of posts each year. But don’t worry - if you don’t have time to write, our writing services can cover Contributor articles, firm website content, and even custom projects.
How do I get the most out of my Contributor account?
There are four key considerations for posting on The Legal Examiner to get the most out of your Contributor account: Post regularly, write about specific topics, use language that's appropriate for your intended audience (and isn’t salesy), and base what you share on what your target audience wants or needs to hear. These and our Contributor Guidelines will help ensure you get the most out of being a Contributor.
What should I post on The Legal Examiner?
As a legal professional, advocate, or someone entrenched in law and justice, what you post on The Legal Examiner should reflect your area of expertise - but it needs to be targeted to your audience. Our readers are interested in how the law affects them, their families, communities, jobs, and everyday life.
Think of article topics like news stories. Is it timely? Did a new law come into effect or a prominent case move forward? Is something important or interesting happening in your firm’s community or the state you’re based in? Other newsworthy and informative topics are those that affect large groups of or specific people, are emotionally engaging, and offer solutions to problems.
At the end of the day, your Contributor posts should be relevant and the value of what you share must be clear to your audience; they're intentionally seeking information, so developing content that answers questions and anticipates them, and is easy to understand, is what matters.
Who reads articles on The Legal Examiner?
When Contributors post quality content that's clear, informative, and written in the right tone and with the right language, it drives readers to The Legal Examiner. These readers are everyday people who are looking for specific legal information and other industry professionals who want to learn about you and your firm or make a professional connection. When properly planned and created with a clear purpose, your content can provide real value to readers, driving your target audience to what you publish on The Legal Examiner.
Further Reading For Attorneys and Legal Writers
Wayne Schlaht
Nick Carroll
Lyndsi Edgar
Published onOctober 9, 2024
Nick Carroll
Nick Carroll
Furia Rubel